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Creative Pattern Analysis

Method
Evaluation

Definition

Reviewing your ads (or competitors' ads) to identify what works repeatedly

Related Knowledge

Campaign End-To-End Evaluation

Creative pattern analysis dimensions

Visual patterns

  • Color schemes that consistently grab attention.
  • Layout structures (for example, product on left, text on right).
  • Use of faces, hands, or specific imagery types.

    • Copy patterns

  • Hook structures (for example, "Stop doing X", "The secret to Y", questions).
  • How and where you place social proof (logos, testimonials, numbers).
  • Call‑to‑action phrasing and placement.

    • Format patterns

  • Video lengths that perform best (for example, < 15 seconds vs 30–60 seconds).
  • Carousel vs single‑image performance.
  • Static vs motion or animation.

    • Structural patterns

  • Problem–agitate–solve frameworks.
  • Testimonial‑led vs product‑led stories.
  • Before / after or transformation formats.

    • Example workflow: deciding what content to buy next

    The core question: "What kind of content should we pay for next?"
    Workflow

1. Review past creatives
   - Look at the last 50 sponsored videos.

2. Tag each creative by pattern
   - Type: "Tutorial" vs "Comedy skit" vs "Vlog"
   - Length: "Under 1 min" vs "Over 10 min"
   - Topic: "Making money" vs "Learning to code" vs other themes

3. Analyze performance by pattern
   - Comedy skits: High views, low signups
   - Tutorials: Lower views, high signups

4. Turn findings into a decision
   - Insight: "We should stop paying for comedy skits. They generate views but not real users."
   - Action: "Shift budget toward how‑to tutorials that reliably drive signups."