In 2025, the top 500 SaaS and AI companies made over 1,800 pricing changes—an average of 3.6 changes per company.

43% of changes were updates to feature packaging (what is included in a plan).

40% were direct updates to pricing structure or price points.

17% were updates to usage limits (limiting how much a user can do before upgrading).

SaaS pricing is up approximately 11.4% compared to 2024.

The number of companies using credit models increased by 126% year-over-year.

While credits allow for flexibility, they also introduce complexity. In 2026, likely swing back toward simplicity as customers demand more predictability.

There is a growing move toward "Service-as-Software," where customers pay for successful resolutions or specific outcomes rather than just log-ins.

What's working in SaaS pricing right now